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Is this a take-off on e-Juice?

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Has anyone heard of or tried Ivanabitch tobacco flavored vodka or menthol flavored tobacco vodka?

CEO Tony Elward came up with the name when he was going through a nasty divorce at the time and the vodka was named after his ex-wife.

Two new flavors introduced in the Ivannabitch line are cherry, vanilla and Lemon. This is the first of its kind and the liquor launches in 33 states by the end of 2013.

The vodka is created in Holland, and is distilled 5 times, and triple filtered over active charcoal.

The vodka has a price point between $10.00 and $20.00 depending on the size of the bottle. The idea for the tobacco taste vodka came from Elward, feeling frustrated and feeling like

a second class citizen when he smoked (he started again after 10yrs of abstinence). Elward claims that if you smoke now you have to go outside. “You don't want to leave your friends but you

have a craving ". "Now you have a vodka that can help that".

No one want’s peach flavored vodka anymore as there are 20 to 30 of them out there.

This is not the first time a vodka has tried as novelty to entice young drinkers. Elward thinks that tobacco has stronger staying power than novelty flavors like bacon vodka, popcorn flavored, or cupcake flavored vodka.

Elward believes the time and care spent on creating his liquor will give them a longer shelf life.

Elward, claims you get a nice smell and no harmful effects. There is no nicotine or tobacco extracts. Just the taste.

Everyone thinks drinking tobacco is like drinking an ashtray but it's good, it gives you a little relief.

A first sniff of the vodka provides a thick musty aroma, rich almost woody notes that speak of leather armchairs, cigars, and rolling papers.

Elward is always thinking about new flavors and might make a tobacco whisky or a Cuban cigar because there is a big Spanish and Cuban population who drink and smoke.

If you’re going to drink vodka and like the taste of tobacco - nicotine free Ivanabitch might be the way to go.

Is this like killing two birds with one stone? 


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